That is, can one find a family of $\binom{n}{k}\binom{k}{r}^{-1}$ many subsets of $\{1,\ldots,n\}$, all of size $k$, such that any $A\subseteq \{1,\ldots,n\}$ of size $r$ is contained in exactly one set in the family?
That is, can one find a family of $\binom{n}{k}\binom{k}{r}^{-1}$ many subsets of $\{1,\ldots,n\}$, all of size $k$, such that any $A\subseteq \{1,\ldots,n\}$ of size $r$ is contained in exactly one set in the family?